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Ben and Jerry's to Serve "Hubby Hubby" This Month

In honor of the first legal marriages of same-sex couples in Vermont, which begin today, Burlington-based Ben and Jerry's will rename its "Chubby Hubby" flavor to "Hubby Hubby" for the month, reports the AP, via the Rutland Herald.

I had a similar idea when Vermont first approved marriage equality, but clearly I wasn't the only one.

The ice cream maker has partnered with Freedom to Marry in order to raise awareness of the importance of marriage equality and to show its support. They will serve “Hubby Hubby” sundaes in Vermont Scoop Shops throughout the month of September.

CEO Walt Freese said, “At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to. From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”

Ben and Jerry's has long been a supporter of LGBT rights, and it's nice to see them marking the occasion, however they do it. I might just have to celebrate and buy myself a pint.

Tags: ben and jerry's, gay, glbt, ice cream, lesbian, lgbt, marriage, marriage equality, vermont

0 members like this

Comment by Floor Pie on September 1, 2009 at 8:25am: Yay! CH was already one of my favorite flavors. I'll be watching for it.

Comment by mightyninjamom on September 1, 2009 at 4:50pm: I wonder if it will show up in Texas? If so, I will order a case of it from my grocery store!

Comment by Mombian on September 1, 2009 at 5:08pm: As far as I know, B&J is limiting it to their Vermont stores--and it's really a special sundae, not a pint, so I don't think they're rebranding the containers. Don't let that stop you from buying a case, though--I'm always looking for an excuse to get the stuff, myself. I'm thinking B&J could make a killing selling limited edition Hubby Hubby t-shirts, though.

Comment by Regina on September 3, 2009 at 9:17am: While I love that they are supporting the issue, I'm very disappointed that B&J's now uses high fructose corn syrup in some of their flavors. This bums me out. :(

Comment by mightyninjamom on September 3, 2009 at 3:33pm: Mombian - awwww that's no fun! I will be sure to buy some anyway as a show of support.

Comment by Teacher Tom on September 5, 2009 at 10:04am: Time to vote with my wallet again. Thanks for posting this!

Ben and Jerry's to Serve "Hubby Hubby" This Month

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